Eduardo Rivero Fatally Shot by Brother Roberto Leyva at Priced Right Motors in Westchester

MIAMI-DADE COUNTY, FL – A devastating act of gun violence has left a Southwest Miami-Dade community mourning the loss of a beloved business owner. Eduardo Rivero, the owner of Priced Right Motors, was fatally shot by his own brother, Roberto Leyva, during a tragic triple shooting at the family-owned car dealership on Thursday, April 25, 2025.

The fatal shooting occurred around midday at Priced Right Motors, located near the intersection of Southwest 73rd Avenue and 45th Street in the Westchester neighborhood. According to Miami-Dade authorities, the incident began with a heated verbal confrontation between Rivero and Leyva. Witnesses say the argument escalated quickly, leading to gunfire that left three people injured.

Eduardo Rivero Dies After Being Shot at Family-Owned Dealership

Miami-Dade Sheriff Rosie Cordero-Stutz confirmed during a press conference Thursday evening that three individuals were transported to local hospitals following the shooting. Eduardo Rivero, who had owned and operated Priced Right Motors for several years, succumbed to his injuries shortly after arrival. Another male victim, whose identity has not been released, remains in stable condition. The alleged shooter, Roberto Leyva, was also seriously injured and is currently in critical condition.

“This is a tragic and heartbreaking situation that unfolded within a family and a business that had long been a part of this community,” said Sheriff Cordero-Stutz. “Our thoughts are with the victims and their families during this incredibly difficult time.”

Family Tensions Turn Deadly in Westchester

Family members and those close to the dealership say Eduardo and Roberto had experienced growing tensions in recent months. While the exact motive behind the shooting remains under investigation, those familiar with the situation describe a strained relationship that had unfortunately turned volatile.

“It’s something you never imagine — two brothers, working side by side, ending in something this tragic,” said a longtime customer of Priced Right Motors. “Eduardo was a kind, hardworking man. This community is devastated.”

The dealership, known for offering used cars at affordable prices, had built a solid reputation in the Southwest Miami-Dade business community. Eduardo Rivero was widely respected as a committed business owner and family man, often seen interacting warmly with customers and staff.

Community Reaction and Impact

The Westchester neighborhood is reeling in the aftermath of the shooting. Residents and fellow business owners have begun leaving flowers and handwritten notes in front of Priced Right Motors, honoring Rivero’s memory and expressing grief over the tragedy that unfolded in broad daylight.

“This incident has really shaken us. We’ve lost a neighbor, a business owner, and someone who gave back to the community,” said Maria Gonzalez, a nearby business owner. “Family-owned businesses are the heart of our area. When violence strikes so close to home, it makes everyone feel vulnerable.”

Gun Violence and Mental Health Awareness in Family Businesses

This tragic incident has also reignited conversations about gun violence, mental health, and conflict resolution, especially in the context of family-run businesses. Experts urge families working together to establish boundaries and seek mediation or counseling when conflicts arise.

“As difficult as it may be, addressing emotional and psychological issues early can prevent devastating outcomes,” said a local therapist familiar with family business dynamics. “This story is a painful reminder of the need for support systems within both families and the workplace.”

Investigation Ongoing

Law enforcement officials continue to investigate the circumstances surrounding the shooting. No charges have been filed at this time, but authorities say updates will be provided as more details become available. Crime scene investigators remained on-site for several hours after the shooting, collecting evidence and interviewing witnesses.

The shooter, Roberto Leyva, remains hospitalized under police supervision as the investigation continues.

Remembering Eduardo Rivero

As the Westchester community grieves, Eduardo Rivero is being remembered as a passionate entrepreneur, a generous community member, and a devoted brother—despite the tragic way his life ended. Those who knew him say his legacy will live on in the customers he helped and the relationships he built.

A memorial service is expected to be announced in the coming days.